This week, we look at the often forgotten, but vital, post conference follow-up. Yes, conference attendance is exhausting and there’s always a mountain of work piled on your desk waiting for your return, but failing to follow-up means failing to capitalise on all your hard work so far. Here’s what you should be doing:Read More
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Last week, I spoke about wasting money going to conferences if you’re not clear about WHY you’re going.But let’s be clear, to REALLY waste the mega bucks, you need a corporate sponsorship and stand.
A decent sized conference stand/sponsorship can set you back $50k on the space alone, and then you need to fit it out (easily another $20k) and staff it. It’s easy to blow $100,000, so you want to make damn sure that money is working for you.Read More
Conferences are both a blessing and a curse. I love a good shin-dig as much as the next person, but without some careful planning and quite a bit of work, it’s very easy to not see any benefit at all.
This is quite a big topic, so I’ll cover all the details over four articles. Today – ‘before the conference – personal edition’. Over the next 3 weeks, we will also cover ‘stands and sponsorship’, ‘at the conference’ and ‘post conference follow-up'.Read More