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      <image:title>Our thinking - ASIC review reveals inadequacies in communications around death benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Our thinking - ASIC review reveals inadequacies in communications around death benefits - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-08-09</lastmod>
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    <lastmod>2026-02-23</lastmod>
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      <image:title>Our thinking - The latest data around ASIC reportable breaches and what it means for Australian licensees - Make it stand out</image:title>
      <image:caption>ASIC Reportable breaches</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/3ab8eee3-6a70-4c6f-b788-9457fb78080f/ASIC+Reporting+Disparity.png</image:loc>
      <image:title>Our thinking - The latest data around ASIC reportable breaches and what it means for Australian licensees - Make it stand out</image:title>
      <image:caption>disparity between reportable licensees</image:caption>
    </image:image>
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      <image:title>Our thinking - Complaints data reveals problem areas within financial services industry - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2026-02-23</lastmod>
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    <loc>https://www.mayflower.com.au/our-thinking/2023/6/1/unlocking-member-satisfaction-what-an-afca-insider-says-about-effective-member-communications</loc>
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      <image:title>Our thinking - Unlocking member satisfaction: What an AFCA insider says about effective member communications</image:title>
      <image:caption>SOURCE: AFCA</image:caption>
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      <image:title>Our thinking - Unlocking member satisfaction: What an AFCA insider says about effective member communications - Make it stand out</image:title>
      <image:caption>SOURCE: AFCA</image:caption>
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    <lastmod>2024-08-09</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2024-08-09</lastmod>
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      <image:title>Our thinking - Four cyber risk management strategies that should be in your playbook - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <lastmod>2022-08-19</lastmod>
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      <image:title>Our thinking - Show me the (retirees) money! - Make it stand out</image:title>
      <image:caption>Share of total FUM by sector</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/9626deac-c906-4f13-84b1-5f44bb49ebe5/Share+of+Pension+Dollars+by+Sector.png</image:loc>
      <image:title>Our thinking - Show me the (retirees) money! - Make it stand out</image:title>
      <image:caption>Share of pension dollars by sector</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/5875541b-d507-4dda-9155-d5a94dc9005e/Share+of+Pension+Accounts+By+Sector.png</image:loc>
      <image:title>Our thinking - Show me the (retirees) money! - Make it stand out</image:title>
      <image:caption>Share of pension accounts by sector</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/9710dce3-4077-423f-9af0-e158365c6a9c/Average+pension+account+size.png</image:loc>
      <image:title>Our thinking - Show me the (retirees) money! - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/601746cc-d1d0-492a-87d5-4b713e23a804/number+of+pension+accounts.png</image:loc>
      <image:title>Our thinking - Show me the (retirees) money! - Make it stand out</image:title>
      <image:caption>Number of pension accounts</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/e2ebe462-28ac-4936-9a2c-45191ead6bea/pension+FUM-1.png</image:loc>
      <image:title>Our thinking - Show me the (retirees) money! - Make it stand out</image:title>
      <image:caption>Pension FUM $</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/08cea38c-9aad-4e1e-8423-cccd2431fede/pension+FUM+vs+total+FUM.png</image:loc>
      <image:title>Our thinking - Show me the (retirees) money! - Make it stand out</image:title>
      <image:caption>Pension FUM vs total FUM</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/2647fb3f-0f8c-4d17-9a7f-18ad96d149ac/Average+Pension+Account+Size+1.png</image:loc>
      <image:title>Our thinking - Show me the (retirees) money! - Make it stand out</image:title>
      <image:caption>Average pension account size</image:caption>
    </image:image>
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  <url>
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    <lastmod>2022-08-07</lastmod>
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  <url>
    <loc>https://www.mayflower.com.au/our-thinking/2022/6/27/hindsight-is-a-beautiful-thing-really</loc>
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    <lastmod>2022-07-06</lastmod>
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    <loc>https://www.mayflower.com.au/our-thinking/2022/6/16/theres-a-fly-in-my-soup-aka-complaints</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-06-27</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/a7c39b4c-b9c8-4a55-a1e0-d5a8ffd49d51/super+fund+complaints+dec+21.png</image:loc>
      <image:title>Our thinking - There's a fly in my soup! (aka complaints) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/014a6d51-4613-4dec-a7f6-db9d601e277b/complaints+per+10k+members.png</image:loc>
      <image:title>Our thinking - There's a fly in my soup! (aka complaints) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/9734e8fc-e143-4b99-b662-48748848934c/complaints+better+or+worse.png</image:loc>
      <image:title>Our thinking - There's a fly in my soup! (aka complaints) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/9941e07e-73a0-41ae-bdae-b3261a387b23/cost+of+complaints.png</image:loc>
      <image:title>Our thinking - There's a fly in my soup! (aka complaints) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mayflower.com.au/our-thinking/2022/5/31/why-we-dont-need-a-separate-regime-for-crypto</loc>
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    <priority>0.5</priority>
    <lastmod>2022-05-31</lastmod>
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  <url>
    <loc>https://www.mayflower.com.au/our-thinking/2022/3/29/how-to-keep-up-work-relationships-when-you-havent-seen-them-irl-for-months-or-even-years</loc>
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    <priority>0.5</priority>
    <lastmod>2022-03-29</lastmod>
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  <url>
    <loc>https://www.mayflower.com.au/our-thinking/2022/3/22/what-does-roast-beef-have-to-do-with-pdss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-08-18</lastmod>
  </url>
  <url>
    <loc>https://www.mayflower.com.au/our-thinking/2022/3/15/return-on-effort-and-how-it-applies-to-pdss</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2022-03-15</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/537c87a2e4b02cb9fe0476ac/90bc0599-af40-4fad-8fb9-47b7ee717b3a/Return+vs+Effort.png</image:loc>
      <image:title>Our thinking - “Return on effort” and how it applies to PDSs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.mayflower.com.au/our-thinking/2022/3/4/how-to-successfully-implement-change-to-your-pds-process</loc>
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    <priority>0.5</priority>
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    <image:image>
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    <image:image>
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