What’s your business’s strategy when it comes to self managed super. And I don’t mean “well we always try to get our clients to use a corporate trustee.”
What I mean is, what’s your BUSINESS strategy. For instance: Which segments of the market are you concentrating on? Are there enough of these people to make you a decent income? What are you offering them? And how are you attracting them?
Read MoreKeeping staff out of the loop with what’s happening in the business could actually be damaging for the productivity and efficiency of your practice. Here’s a question for you: how much should you tell your staff about what’s going on in your business?
Say you decided to sell your business. When is the right time to tell the staff? After it’s sold? Once you have a serious buyer? Or, how about, when you start thinking about selling? Now, you might think that is too early. But I disagree.
Read MoreIt’s everyone’s job. Not just marketing, not just sales, not just the call centre – everyone. A great customer experience starts with the culture of the company. And what is ‘culture’? Well, it’s the way we do things around here. What’s acceptable behaviour, and what’s not. And it’s important to customer experience because there is a direct correlation between the way people in a company treat each other, and the way they treat customers.
In fact, there’s a school of thought that says that customers aren’t the most important thing, your staff are. And I’m inclined to agree with this. When your business has a clear culture, and everyone loves coming to work, when your team knows what’s expected of them, when they know WHY you’re in business in the first place, then you have the foundation in place on which to build an excellent customer experience.
Read MoreWell February is almost done and for Mayflower it’s been a month of interesting conversations. One of the exciting reasons for that is because we’ve started recording interviews for a new podcast – the Mayflower Fintech Show.
Yes, the buzzword of the decade, fintech! But we’re going to get behind the hype of robo-advice and ‘lean start-ups’, to look at what fintech really is, what’s working and how it’s going to change the world for advisers, accountants and of course the general public.
OK, so that’s taking the mickey a bit, but let’s be honest with ourselves, that half a trillion dollars is the main reason that most product providers are interested in self managed super funds.
But as countless product and service providers have discovered, getting your dirty mits on all that caaaaaaaash is way harder than it first appears. There are a couple of reasons for this.
Read MoreThis week, we look at the often forgotten, but vital, post conference follow-up. Yes, conference attendance is exhausting and there’s always a mountain of work piled on your desk waiting for your return, but failing to follow-up means failing to capitalise on all your hard work so far. Here’s what you should be doing:
Read MoreSo you’ve done your prep, you’ve got your meetings lined up, now it’s time to put your game face on, get on the plane and get out there.
Read MoreMost of what’s written about social media focuses on the power of it, marveling at this brand new way of communicating and how it’s changed the world! To be fair it’s a powerful force, but approaching your social media from this perspective will simply provide you with frustration at best or, at worst, outright failure.
We all need to step back, take a deep breath and remember that we’ve seen it all before - social media is a tool, like any other communication method that’s come before it.
Read MoreLast week, I spoke about wasting money going to conferences if you’re not clear about WHY you’re going.But let’s be clear, to REALLY waste the mega bucks, you need a corporate sponsorship and stand.
A decent sized conference stand/sponsorship can set you back $50k on the space alone, and then you need to fit it out (easily another $20k) and staff it. It’s easy to blow $100,000, so you want to make damn sure that money is working for you.
Read MoreConferences are both a blessing and a curse. I love a good shin-dig as much as the next person, but without some careful planning and quite a bit of work, it’s very easy to not see any benefit at all.
This is quite a big topic, so I’ll cover all the details over four articles. Today – ‘before the conference – personal edition’. Over the next 3 weeks, we will also cover ‘stands and sponsorship’, ‘at the conference’ and ‘post conference follow-up'.
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