Why is It So Hard to Implement New Technology in a Creative Environment?

Why is It So Hard to Implement New Technology in a Creative Environment?

I spent years working in advertising agencies and when I left we were still using Google Sheets and shared calendars. We'd looked at other systems, and we'd done the research, but still nothing got off the ground. When I moved into financial services consulting, I found myself working with clients who faced similar challenges. Different industry, higher stakes, identical root cause.

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